What is Link building?

The Link building base is building external links or Backlinks to increase the popularity and authority of our mainly to the Google search engine. The generation of such links that can be activated through other sites is called Link Building. Using these advanced link-building techniques, you can improve your ranking on Google.

Here is the basic link-building strategy described below. If you are interested in getting backlinks for your websites from authority websites, click here.

How to get Links or BackLinks from other Websites?

The Link building strategy is carried out over time on a website almost indefinitely until the end of the useful life of that page. The link-building strategy will be more or less successful in terms of the available economic resources and materials (to invest in buying links, write as an author on other blogs, in forums, write quality articles, spy on the competition, etc.

Here is everything you needed to understand about link building in 2021

Whether you like it or not, it is necessary to get high-quality backlinks in 2021, position your website, achieve organic traffic, and increase your income and conversions.
Why?
Because some time ago, Google declared that getting quality links or backlinks is one of the most important Google ranking factors. Does Google have a version of the search engine where the importance of backlinks is excluded? I wonder what that version would be like, and am interested in trying it. We don’t have such a version tested in public, but we have done such experiments in-house, and the quality of the results is much worse.

Although there is a lot of noise and spam, backlinks still provide quality to the search results. We have indeed been weighing the idea of ​​eliminating the importance of backlinks. At least for the moment, getting links or backlinks is the most important factor to ensure we can offer the most relevant search results for the user.

Google’s guidelines that you must understand to get links or backlinks

It is very important to quality guidelines that Google establishes concerning links or backlinks, which on the other hand, are very clear; your links must be of quality, relevant, and focused on improving the user experience. For those of you who do not be aware of what links we are talking about, they point to your website and have certain characteristics.

It is very important that Google’s quality guidelines regarding backlinks, on the other hand, are very clear. The link attainment strategy should be directed towards relevant quality backlinks and focus on improving the user experience.

The backlinks, as we have been talking about during this post, are inbound links that point to our website to provide authority, according to Google.

Here are some simple tips to gain links or Backlinks

An elaborate Link-building strategy can be burdensome for your pocket, although in the long run, it will translate into a website with sufficient authority to gain Google positions.
Proper link building is not easy or much less economical, but you can use other SEO techniques even today without excessive effort and minimal expense.

Ask for backlinks from others.

It is a good way to start blogging if you are a beginner in the world of blogging.
First of all, start to think of your friends, family, partners, colleagues, clients, and paid-to-post blog owners who have a blog or a site; ask them a backlink from their blog in exchange for another, or Ask us, then we will give you backlinks from paid Authority websites.
The important thing is that you request that these links be found within the content. You already know the saying, “who does not cry, does not breast.”

You should also ensure the backlinks from another blog are relevant to your niche. Otherwise, it won’t have much impact and may even be detrimental.

Build long-lasting relationships with them if possible

To get links, you need to build good relationships. There are many opportunities to build new contacts. It would help if you started to communicate with that community related to your niche, such as forums, social networks, and paid guest posting websites that need to be nurtured by good writers with some frequency.
You should take the first step to start contributing relevant comments and blog posts.
By actively participating in these niche-focused communities, not only will you get some good backlinks, but you will always have access to the latest industry news. You can connect with some interesting people who share your passions and be invited to write relatively frequently, providing your website with free and natural links with a lot of value, just as Google likes them.

Offer a testimonial

Linking on testimonial pages is a “winner winner chicken dinner.” Many companies promoting their products, services, and tools offer the opportunity to say a few words about their products.
They are what we call reviews.
It is a good way to develop the customers’ trust who want to try your product or service. On the other hand, it is a big opportunity to gain backlinks and potential traffic from their sites. Of course, make sure that the product or service is worth it.

That way, you both win: the tool or company receives your opinion about it (normally positive), and you receive a free link in addition to traffic and dissemination.

Add a blog page to your website.

Another good practice is adding a blog to your business website; You have to be clear that you should publish periodically, focusing on your customers’ needs. It is not worth publishing several times and forgetting about the blog. Consistency and working Long Tail keywords are essential.

With this, you will position yourself as a person with authority and an expert in your sector. To do this, you must ensure your content is relevant, useful, original, and well-structured.
This is the only way to ensure that the world wants to bond with you repeatedly.

You should create your websites through WordPress. It is an easy and fast way to stand your local business.

Write a good and unique post as a guest.

Many sites and blogs will agree to publish your article. Before writing an article somewhere, make sure that:

• The blog or website is most relevant to the topic you want to write about.
• The article should never be about how big your brand or company is.
• It should be well-written and interesting.

5) Discover some more Advanced link building Techniques to get links

Discover the backlinks of competitors

If you research your competitors, you will probably notice that they have some backlinks in common that you don’t have yet. If they can get these backlinks, then why should you not do it?

All you have to do is analyze those links and try to get them using specific tools like Ahrefs. SEMrush. These are the best (in my opinion) tools on the market to analyze websites and improve your ranking in the Google algorithm.

Recovers “Broken Links” or “Brooked Links”

A Broken Link (also called a Dead Link) is a link that “no longer works,” and this is because the browser, when trying to follow the link, encounters one of these situations:

• The page URL has been changed, and the appropriate redirects have not been set.
• The URL being pointed to is incorrect, often because it is misspelled. We will meet the fatal “404.”
• The domain has directly ceased to exist. Is closed
• Access blocks either by the server
  One of the most interesting possibilities is to access the broken Wikipedia links (Google has it as a trusted place), look through Ahrefs for broken links, and replace them.

Convert your mentions into backlinks.

Sometimes, some mention your brand or product or use one of your infographics or articles but do not link it to your website. Contacting the site administrator and asking him to convert that mention into an inbound link is usually enough.

LinkBaiting

Post great content…. and everyone will want to bond with him. Well,… it seems easy … or not … but working on great content, whatever the type, when it is not good but excellent, will open the doors to be linked by others.

What does great content mean to Google and its users?

• Proper extension
• Audiovisual content (image and video)
• Respecting spelling, consistency, and tone
• Sharable on social media
• With link structure
• That adds value to your content
• Original
• Relevancy
• User experience
  Google checks the technical characteristics of your site, such as loading speed, navigation, layout, keyword density, WPO, etc. In addition, they will measure user experience through click-through rate (CTR), bounce rate, or time spent on the site.

Final Reflections/Conclusion

As we have seen throughout this article, a website is alive, and from its birth, we have to feed it with content and external links that must meet a series of characteristics.
The reason for these links is to provide our website with the authority for Google to recognize our site and position it in the first place. It is a long-distance race. For this, we have seen different techniques, some more complex and others that we can start to put into practice now!

If you have any other Advanced link-building Techniques that are much better than this, don’t hesitate to get in touch with us.